Who we are
Zest Communications and Marketing was established in 2010 when senior practitioners Rachel Callender and Clare Dill, both residents of rural north Auckland, joined forces to do a job they love closer to home.
We're a small, energetic team with 24 years combined experience in corporate communications, public relations, marketing, community based social marketing, and community engagement (IAP2).
We have a wealth of experience in health, local government, transport, publishing, education, sustainability and tourism.
We are experts at translating complex concepts and content into material that people find informative, engaging and easy to understand, and our values – honesty, authenticity, respect and a genuine commitment to make a difference – are at the heart of everything we do.
Working with tried and trusted graphic designers, web developers, photographers, researchers and the media we can provide a one-stop-shop for all your communications and marketing needs.
After a very brief career working with numbers, I saw the writing on the wall and decided to pursue a career in Communications. I achieved my Bachelor of Communication Studies in public relations and corporate communications in 1996.
I love what I do and my mantra is 'to make a difference'. Much of the success I achieve for my clients I put down to taking a common sense approach and trust.
I'm a good listener and down-to-earth most of the time, but I'm not afraid to speak my mind when it counts. I love the flexibility of working for myself and the opportunity it gives me to work with a variety of people on a range of projects.
At the end of a working day I like doing a bit of exercise, but sometimes a glass of wine and relaxing with a book is all that is needed. I love watching and playing tennis (not as often as I'd like to), camping and travel.
My family lives in Warkworth where we enjoy living in a smaller community close to the country and coast, but we are still regular visitors to Auckland.
Some of the organisations I have had the pleasure of working for include St John, Sustainable Business Network, Auckland Regional Graffiti Free, Auckland Regional Council, North Shore City Council, Rodney District Council, Enviroschools, the New Zealand Transport Agency (NZTA), and Auckland Transport.
I’m not the type of person that has to sit on their hands to stop themselves from taking a red pen to people’s grammatically incorrect Christmas cards but the use of jargon and business speak has been known to get me going—that and the use of the font comic sans and clip art.
I have a Bachelor of Communication Studies and started my career in PR and marketing at the University of Waikato, where I also tutored media theory. Later, I moved into the finance division where I was responsible for translating complex fiscal information into easy to read content for publication— this process of writing for the reader has since become my passion.
Clients and employers like the fact that I can translate complex information into easy to understand plain English, ensuring that their messages are understood and acted upon. I approach this with a healthy dose of flair and sense of humour, meaning that if you work with me we might even have fun along the way.
I follow the philosophy that strategy is never done. A successful business must constantly learn, change and translate that learning into action. I enjoy high-level strategic planning as much as coming up with new and exciting creative approaches for producing annual reports, posters, brochures and websites. Recently, I have ventured into the world of social media and am eager to help clients start their journey with this new media.
Other topics I’m interested in exploring include the use of storytelling as a function to engage audiences in organisations and PechaKucha as a presentation format.
Outside of this fascination with new ways of talking to people I live on 500ha beef and sheep farm west of Warkworth with my husband and daughter. We also run a joint tourism operation—the Kaipara to Kaipara Walk or K2K—which has enabled me to apply my skills and add fresh zest to its promotion and publicity.
For fun, I play netball, try and get out hiking once in a while and have aimed this year to make my own cleaning products.
Some of the organisations I have worked for include healthAlliance, Icon Digital Entertainment, Simon Schuster Australia, and HarperCollins NZ.
My diverse background and my ability to get on with just about anyone, has enabled me to establish strong professional networks and enduring relationships across a variety of sectors and I look forward to establishing many more.